Book Your Calendar Before the Conference

You land at the event with meetings already scheduled, not a badge and hope. We treat that as a strategy problem first and a production problem second — the sequence of decisions matters more than the volume of output.

1. 01
   01Week 1

   Establish the baseline

   We take event attendee list and crm and write down where you stand today, so every later claim about progress is measured against something real.

2. 02
   02Week 1–2

   Commit to a thesis

   We decide what has to be true for this outcome to happen, name the two or three moves that matter most, and drop everything that only looks like work.

3. 03
   03Weeks 2–6

   Run the work

   Attendee list built, matched to your ICP, and prioritized ships on a fixed rhythm. Nothing waits on a meeting; you review finished work instead of briefing it.

4. 04
   04At delivery

   Judge it, then change it

   Follow-up sequence sent within 48 hours of the event closes the loop. What moved the outcome gets more weight, what didn't gets cut, and the specification changes accordingly.