TT-MKT-106 · Ongoing

Get Your Founder Quoted in Industry Press

$3,000 / month

Ongoing outcome. Start or stop anytime.

Your time: 1.5 hours per week

the overview

3 min · no signup

the outcomes

Primary outcome

Get Your Founder Quoted in Industry Press

Counted only in publications on the agreed tier-one and tier-two list.

  • Secondary outcomes
  • 01

    Increase Tier-1 Mentions

    Placements in named tier-one publications.

  • 02

    Grow Referring Domains

    New linking domains from earned coverage.

  • 03

    Increase Pitch Response Rate

    Journalist replies per pitch sent.

the deliverables

DeliverableExample · Monthly
Deliverable
Owner
Bellwether Research · reviewed by you
Arrives as
Item in your service thread
Reference
TT-MKT-106-D01

Reviewed by your team before anything ships.

the methodology

Strategy first. The work is downstream of it.

Your founder appears in the publications and newsletters your buyers already read. We treat that as a strategy problem first and a production problem second — the sequence of decisions matters more than the volume of output.

  1. 01
    01Week 1

    Establish the baseline

    We take spokesperson time and product roadmap and write down where you stand today, so every later claim about progress is measured against something real.

  2. 02
    02Week 1–2

    Commit to a thesis

    We decide what has to be true for this outcome to happen, name the two or three moves that matter most, and drop everything that only looks like work.

  3. 03
    03Weekly

    Run the work

    Story angles pitched to a named journalist list every month ships on a fixed rhythm. Nothing waits on a meeting; you review finished work instead of briefing it.

  4. 04
    04Monthly

    Judge it, then change it

    Monthly report on placements and share of voice closes the loop. What moved the outcome gets more weight, what didn't gets cut, and the specification changes accordingly.

The service decides

  • Sequence and priority of the work
  • Which tactics get dropped mid-flight
  • When the provider's approach needs to change

You decide

  • Public claims about your product
  • Named customers and numbers
  • Anything that changes positioning

Held to this bar

A rhythm that never slips, and a monthly readout that shows movement on the outcome — not activity.

Miss it and we change the provider, not the promise.

what we need from you

Technology requirements
Work email
For journalist threads and the review queue
Calendar access
To schedule interviews quickly
Shared drive
Bios, headshots, approved boilerplate
Knowledge requirements
Point of view
The argument your founder is willing to defend publicly
Customer references
Who can be named and who cannot
Roadmap boundaries
What is off the record
Time per week

1.5 hours

Asynchronous. No standing meetings — per week, whenever it suits you.

Your role in that time
  1. 01Do the interviews and respond to reporter questions
  2. 02Approve quotes before they are sent
  3. 03Confirm what is on and off the record
  4. 04Review the monthly coverage summary

Currently powered by

Bellwether Research

“Providers are continuously evaluated against the Three Thousand standard.” We own the relationship, the specification, and the quality bar — and replace the provider whenever a better one exists.

reviews

4.5

Based on 23 verified reviews

93%
still running the service after three months

Distribution

  • 5 ★60%
  • 4 ★36%
  • 3 ★4%
  • 2 ★0%
  • 1 ★0%

How reviews work here

  • Reviews are tied to a paid service, so nobody can review something they never ran.
  • They rate the outcome and the Three Thousand experience — not whichever provider happened to fulfil it that month.
  • A service that drops below the standard gets a new provider. Reviews are one of the signals we use to decide.
  • One thread for everything

    We run three services now and it is one conversation. I never have to work out which vendor owns a question, which sounds small until you have done it the other way.

    Chief of Staff

    Series B, logistics

    Verified · running 6 months

  • Ran without me having to manage it

    The inputs took an afternoon to hand over and then it just ran. I get the monthly readout, I approve what needs approving, and I stopped thinking about it. That was the whole reason we bought it.

    Head of Marketing

    Series A, B2B SaaS

    Verified · running 7 months

  • Cheaper and clearer than the agency it replaced

    We were paying an agency roughly three times this for something with a fuzzier scope. Here the deliverables are listed and they show up. No scope conversations, no quarterly renegotiation.

    Founder

    Seed, developer tools

    Verified · running 1 year

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