Turn Product Usage Into Upgrades

Customers who hit a limit or a milestone hear from you before they hear from your competitor. We treat that as a strategy problem first and a production problem second — the sequence of decisions matters more than the volume of output.

1. 01
   01Week 1

   Establish the baseline

   We take esp access and product event data and write down where you stand today, so every later claim about progress is measured against something real.

2. 02
   02Week 1–2

   Commit to a thesis

   We decide what has to be true for this outcome to happen, name the two or three moves that matter most, and drop everything that only looks like work.

3. 03
   03Weekly

   Run the work

   Usage triggers mapped to upgrade and cross-sell moments ships on a fixed rhythm. Nothing waits on a meeting; you review finished work instead of briefing it.

4. 04
   04Monthly

   Judge it, then change it

   Monthly report on expansion revenue by trigger closes the loop. What moved the outcome gets more weight, what didn't gets cut, and the specification changes accordingly.