Know Every Competitor Move Weekly

Pricing changes, new positioning, and funding news land in your Slack before a customer mentions them. We treat that as a strategy problem first and a production problem second — the sequence of decisions matters more than the volume of output.

1. 01
   01Week 1

   Establish the baseline

   We take competitor list and category definition and write down where you stand today, so every later claim about progress is measured against something real.

2. 02
   02Week 1–2

   Commit to a thesis

   We decide what has to be true for this outcome to happen, name the two or three moves that matter most, and drop everything that only looks like work.

3. 03
   03Weekly

   Run the work

   A tracked competitor set with weekly change diffs ships on a fixed rhythm. Nothing waits on a meeting; you review finished work instead of briefing it.

4. 04
   04Monthly

   Judge it, then change it

   Monthly readout with what it means for your positioning closes the loop. What moved the outcome gets more weight, what didn't gets cut, and the specification changes accordingly.